Changes to how Nudges Work
On October 6th we will be making some changes to how Nudges work on gamerDNA. Please continue to read on, as we describe what Nudges are, what changes were made and why we did them.
Nudges…what are nudges?
A Nudge is a way of letting your gamerDNA followers know about cool stuff on gamerDNA. This “stuff” could be any sort of content on gamerDNA, whether it be a Game Post, Game Activity, or Screenshot that you added to gamerDNA (or someone else added), or even a Status Update or Video on gamerDNA. You can Nudge someone by clicking the “Nudge” button on the page for that piece of content, or you can Nudge other members when you’re adding content to your gamerDNA. Every time a Nudge is sent, a member receives an email from gamerDNA
Here is an old screenshot of how you would Nudge other members when adding a Game Post or Game Activity to gamerDNA.

Nudges were built into gamerDNA when we originally had a Friending Model, meaning that you requested a member’s friendship on GamerDNA and they had to approve this connection. Due to the nature of Friending, the connection between the two members is much more personal, and therefore gives you some more permission to do things like contact one another when you do cool stuff on the website.
Now that gamerDNA has a Following Model, meaning I can follow you without you approving that follow or even following me back, we need to change how Nudging works. We also have new systems that suggest Followers to new members, along with features like your Member Homepage and the Spotlight section, both of which help your content be discovered by the gamerDNA community. Due to all of this, the purpose of a Nudge has changed and we need to change how the feature works to reflect all the recent changes to gamerDNA.
So..what is changing?
Until the upcoming patch (coming this evening, October 5th 2009), a member could Nudge everyone that is following them on gamerDNA. This could range from one person, all the way up to 500+ people all receiving Nudge notifications in their Alert Box on their Member Home, and all of those 500 people receiving emails about this Nudged content. Many new members of gamerDNA don’t know why they’re receiving all these emails, and the problem can become much bigger when a member is receiving multiple emails a day from the people they are following. This is obviously a problem.
With the newest patch to gamerDNA, we now have made a limit on the total number of Nudges that you can send out at one time. Now, instead of being able to Nudge an unlimited number of people, you can only Nudge up to 50 gamerDNA members at one time. The “select all” button has now been changed to “Select first 50″, meaning that it will select the first 50 people in your following list. This list is ordered by the number of Nudges each person has received from you, so that when you select the first 50, it will select the 50 people that you have Nudged the most.
This is a screenshot of the new nudging interface:
Why did you do this?
We have several reasons:
Nudging needs to be a bit more personal in nature, instead of an easy way to mass email all of your followers on gamerDNA. Our goal for this feature is that a member would use it to notify their followers of something truly special, something that doesn’t happen all the time, or something that is so awesome that it has to be seen. To date, Nudging has turned into more of a mass spam button, which doesn’t make a Nudge as significant or special, and diminishes the value of the feature for both members involved.
When we launched all the new features on gamerDNA on September 2nd, most of the features were focused on making content discovery and having conversations, as easy as possible. Your Member Homepage has the gamerCURRENT, which streams in everything that your followers are doing on gamerDNA, and the Spotlight feature will surface interesting content from the gamerDNA community every day. Both of these features help your followers keep up with what you’re doing and talking about, and both of them work without a single Nudge being sent out.
This isn’t the last and final “fix” for Nudging, or the intended purpose of Nudging. It’s also not a fix or replacement for how the gamerDNA Community has been using the Nudge system to date, and the conversations that we’ve had internally at the gamerDNA Office have brought up various ideas for better solutions for keeping your followers up to date with things that you think they should check out.
If you have any feedback on this change, we ask that you let us know by using our Feedback Page or by posting below in the comments. We know that not everyone will be happy with this change, but we ask that you be patient with us as we figure out the best solution, and please give us your feedback so that we can know what your concerns are with regards to Nudging and content discovery.
From the entire GamerDNA Team – We thank you!
-Sam “QforQ” Houston
GamerDNA Community Manager
-
Earthbound_X
-
Sam Houston
-
booiiing
-
Vegeta
-
booiiing
-
Retodon8
-
KatrinaTheLamia
-
Katrina Payne
-
booiiing

